When incorporating your business in Florida, choosing a name for your Florida business is very important. Although it is a good idea to be creative, it is more important to choose a name that conveys to your customers what you do and how you can help them.
“[Your business name] represents in words what you do, and it must be vetted very carefully to ensure it says the right thing,” Jerry Osteryoung writes. “Jones Services could be just about anything, whereas Awards4U leaves little room to wonder.”
Osteryoung also suggests that the business name may need to change over time as your business’ goals and services change and grow. For example, Florida Business XYZ may become US Business XYZ or Global Business XYZ when it starts doing business in places other than Florida; otherwise you are alienating part of your client base.
In Florida, you cannot have the same legal name as another company; however, you do have the option to register your company under a fictitious name, also known as a “Doing Business As” or “DBA” name. Companies that register a fictitious name do not have the legal rights to that name.
For more information about incorporating your business in Florida, choosing a name for your Florida business, changing the name of your business, registering a fictitious name, or other business planning services, contact Boyer Law Firm’s business law attorneys today.
Source: Florida Trend