How T-Shirts Modernized Trademark Law

Some say “community standards” are “F-U-C-T” after a recent trademark case was reviewed by the Supreme Court.  Erik Brunetti, of Pennsylvania, founded his clothing company in 1990, the acronym for Friends U Can’t Trust.  In 2011, Brunetti filed for a trademark of his business’s name. The United States Patent and Trademark Office denied his request,…

Read the full article

Trademarks vs. Service Marks

A Florida or Federal trademark is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the goods of one manufacturer or seller from the goods manufactured or sold by others, and indicates the source of goods. When you apply for a Florida trademark or Federal trademark, the trademark examiner reviews…

Read the full article

Hard Trademark Lesson Learned

Hard Trademark Lesson Learned

Registering a trademark federally is key to conserving your brand. The recent Uber battle between “little Uber” and “big Uber” from earlier this year highlights this principle more than ever. It turned out to be a hard trademark lesson learned. The case of Uber Promotions Inc. v Uber Technologies Inc. explains the all too common worst case scenario…

Read the full article

Why You Need a Federally Registered Trademark

Why You Need a Federally Registered Trademark

When people talk about trademarks they usually mean federal trademarks. Every time you don’t register a trademark federally you run the risk that someone else will register it. That may not sound so bad, but what that means is that that someone can keep you from using your own trademark anywhere else in the United States! You…

Read the full article