E-commerce and virtual storefronts are a booming industry that is only expected to grow. E-commerce was a $40 billion business in 2012, and that number is expected to grow more than 10 percent by 2015, according to a report by Transport Intelligence.
If you have a business with a virtual storefront, there are things that you must do in order to remain competitive:
- Speed: If your business is a virtual storefront, then you will be shipping the items that your customers purchase. Two-day or three-day shipping is the norm now, but many large companies are already experimenting with same-day delivery. It is believed that same-day delivery will give e-commerce an advantage because it will be able to better compete with the instant gratification of going to a physical store.
- 3PL: Third Party Logistics companies can help small- to medium sized businesses ship their products. As a result, these companies spend less money on shipping because they do not have the financial burden of a warehouse or other shipping resources.
- Returns: Although return policies will vary, it is important that your business has one in order to keep the customers happy.