A South Florida condominium development recently changed its company name in order to avoid association with a terrorist group. The business, Isis Downtown, had developed a negative connotation because it had the same name as the al-Qaida splinter group ISIS.
When starting a business, it is very important to choose the Florida company name wisely. The name you choose is one of the most important aspects to marketing and creating a brand for your company, and you will spend significant time and money establishing the brand. Although your company may not share its name with a terrorist group, the name you choose could have either positive or negative connotations in different circumstances and cultures.
It is important to research the name you choose when incorporating a business, and it is also important to determine how that name will fit into your marketing and branding strategy.
In addition to researching the Florida company name you would like to use, it is usually a good idea to protect that name with intellectual property, such as a copyright or trademark. Although this will not protect you from sharing a name with extreme organizations such as international terrorist groups, it can protect you from sharing a name with a domestic business or group that goes against the morals and goals of your company.
A Florida trademark will protect your name in the state of Florida, and a Federal trademark will protect you throughout the United States. A Florida trademark will take less time to obtain, which is why it is usually a good idea to apply for both marks.
Source: Daily Mail