Once you have created your Florida business and registered it with the State, you should consider whether or not there will be another name under which you will operate your business. This is common for restaurants and other retail-type businesses and is referred to as a DBA or Fictitious name in Florida.
If your company is ABC, LLC, but the name of your restaurant is XYZ Food, then you should register XYZ Food as a “Doing Business As” (DBA), also known as a fictitious name in Florida. There are certain requirements that must be adhered to in order to fulfil the requirements for a DBA or fictitious name in Florida including a publication requirement.
If your business is not registered with the State of Florida and you are conducting business in Florida, then it is important to properly register your company immediately. Failure to do so could result in penalties that could stop your operations, fines, or other consequences.
For owners of corporations, multi-member LLCs, and other companies with more than one owner, it is not only important that you properly register your business with the State, but it is also important that you company documents are properly drafted in order to protect your partnership, your company, and yourself.
Persons and companies operating under a DBA or Fictitious name in Florida may also want to consider applying for a copyright or trademark for that name and your logo in order to protect the brand of the company.